Master Advertising Specialist (MAS) and Certified Advertising Specialist (CAS) are the promotional products industry's professional designations. Sponsored by our association, Promotional Products Association International (PPAI), they are acquired through a combined result of years active in the industry, completed courses, industry contributions, and a passing score on a comprehensive exam. Individuals with MAS/CAS Certification are seen as industry leaders-those who have attained a higher standard of professionalism, knowledge and experience. There is also a continuing education requirement to maintain the certification every three years.
The MAS/CAS curriculum was designed with input from industry leaders in order to assist individuals in developing the full spectrum of professional skills and knowledge essential to success in the promotional products field. Educational programs are industry-specific, practical and focused upon personal and business success.
Master Advertising Specialist (MAS)
1. A minimum of 5 active years in the promotional products industry
2. Acquiring 170 points (100 points additional to that for CAS certification)
a. Completion of courses within a structured curriculum
b. Contributions to the industry
3. Passing a comprehensive exam to demonstrate industry knowledge
Certified Advertising Specialist (CAS)
1. A minimum of 3 active years in the promotional products industry
2. Acquiring 70 points based on
a. Completed courses within a structured curriculum
b. Contributions to the industry
3. Passing a comprehensive exam to demonstrate industry knowledge
At KelseyPromo, Barbara, Janice and I first earned our CAS and then earned our MAS. While many in our industry have earned their CAS, less than 1% has earned the MAS designation.
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